●Selected work

Outcomes, not impressions.

Each engagement starts with a commercial tension and ends with a number a CFO would believe. Here are four.

Rebuilding attribution to triple qualified leads

A weighted multi-touch model that folded offline conversions back into platform bidding — shifting the whole org from lead quantity to lead quality.

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100%

of calls scored, not sampled

Créo Global

AI Automation · SEO · Ops

AI systems that audit every conversation

Internal AI tooling for SEO content production and contact-centre auditing — scoring conversations at full volume against compliance, intent and lead-quality.

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platform partnerships unlocked

Home of Performance

Agency Growth · Paid Media

Scaling an agency to Preferred Partner status

Paid media strategy across luxury, FMCG and service brands that scaled spend enough to earn Preferred Marketing Partner status with Meta and Google.

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marquee app portfolios

Publicis · Performics

App Acquisition · Performance

App growth across music, ride-hailing & telecom

Performance programs across Wynk Music, Uber India, Airtel Global Calling and NIIT — app growth, acquisition and international expansion.

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Let's make the numbers true.

Advisory, fractional growth leadership, AI builds, or a talk for your team. Tell me the problem and I'll point you at the smallest thing that solves it.

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